About
We built Observe IQ because the same checks kept being done by hand.
Our team has spent years building and reviewing insurance websites and digital customer journeys. The compliance work was rarely difficult; it was repetitive, hard to evidence and always slightly out of date.
The problem we kept meeting
A compliance manager receives a spreadsheet of pages to review. Marketing has published a campaign that changed the wording on four of them. The policy wording was updated last month but the Insurance Product Information Document has not caught up. Somewhere in the quote journey, a medical declaration collects health data without explaining why.
None of these are hard to fix once they are found. The difficulty is finding them repeatedly, across several brands and jurisdictions, while the rules themselves move.
What we set out to build
Observe IQ scans insurance websites and policy documents against selected regulatory rules, identifies potential risks, links each finding to its regulatory source and suggests improved wording. It also monitors primary regulatory sources so that the rules being applied stay current, with changes proposed for review rather than applied silently.
The aim is not to replace a compliance professional. It is to remove the repetitive checking, and to leave a clear record of what was reviewed, when, and against which rule.
Where we work
Our initial focus is the United Kingdom, the European Union and Italy, because those are the markets our team knows best and because the interaction between FCA rules, the Insurance Distribution Directive, IPID requirements and national supervision is exactly where content problems appear.
How we build
Four principles we hold to.
Show the evidence, not just a score
Every finding names the wording it relates to, explains the potential risk and links to the primary source. A number on its own cannot be reviewed or defended.
Never overstate what a tool can do
Observe IQ identifies potential risks for qualified people to review. It does not certify compliance, and we will not market it as though it does.
Keep humans in the approval path
Regulatory changes are proposed, not applied. Your team decides what enters your ruleset and when.
Work with real customer journeys
Insurance content lives in quote flows, PDFs and campaign pages, not just in a policy library. The product is built for that reality.
Experience
Built by people who have shipped insurance journeys.
Observe IQ is made by a small team with a background in insurance digital delivery, not a generic content-checking tool with an insurance label.
- Years of work on insurance websites, quote journeys and comparison integrations
- Hands-on experience of compliance review cycles with in-house and outsourced teams
- Digital delivery experience across UK, EU and Italian markets
- Document production and IPID workflows for non-life products
How we describe what Observe IQ does
We say that Observe IQ identifies potential compliance risks. We do not say that it proves a website is compliant, because no tool can.
Observe IQ is a compliance-support tool. Results should be reviewed by an appropriately qualified person. Observe IQ does not provide legal advice or guarantee regulatory compliance.
See what Observe IQ finds on your website.
Run one free scan of up to 12 pages, or upload a single policy document.
One free scan. No credit card required.
Observe IQ is a compliance-support tool. Results should be reviewed by an appropriately qualified person. Observe IQ does not provide legal advice or guarantee regulatory compliance.