Pricing
Pricing that matches how much you need to monitor.
Every plan includes findings mapped to their regulatory source and suggested replacement wording. Start with one free scan, then choose an allowance.
One free scan. No credit card required.
Annual billing is charged for 10 months — around two months free.
Free
See what a scan finds before you commit to anything.
£0forever
One free scan
- Websites
- 1 website
- Scans
- 1 scan in total
- Pages per scan
- Up to 12 pages per scan
- PDF and IPID
- 1 PDF or IPID upload
- Users
- 1 user
- Frequency
- On demand
- Notifications
- Email and in-app
- Report export
- On-screen report
- Findings mapped to their regulatory source
- Suggested replacement wording on every finding
No credit card required
Starter
For a single insurance website that needs regular checking.
£29/month
£29 billed monthly, excl. VAT
- Websites
- 1 website
- Scans
- 4 scans per month
- Pages per scan
- Up to 25 pages per scan
- PDF and IPID
- 5 PDF or IPID uploads per month
- Users
- 2 users
- Frequency
- Manual or scheduled weekly
- Notifications
- Email and in-app
- Report export
- PDF and CSV export
- One jurisdiction ruleset included
- Weekly regulatory source monitoring
- Scan history retained for 12 months
Growth
For compliance teams covering several brands or journeys.
£79/month
£79 billed monthly, excl. VAT
- Websites
- 3 websites
- Scans
- 20 scans per month
- Pages per scan
- Up to 75 pages per scan
- PDF and IPID
- 25 PDF or IPID uploads per month
- Users
- 5 users
- Frequency
- Manual, daily or weekly
- Notifications
- Email, Slack and in-app
- Report export
- PDF and CSV export
- All available jurisdiction rulesets
- Daily regulatory source monitoring
- Proposed rule updates with approval workflow
- Weekly compliance digest
Agency
For consultancies and groups managing multiple clients.
£199/month
£199 billed monthly, excl. VAT
- Websites
- 10 websites
- Scans
- 75 scans per month
- Pages per scan
- Up to 150 pages per scan
- PDF and IPID
- 100 PDF or IPID uploads per month
- Users
- 15 users
- Frequency
- Manual, daily or weekly
- Notifications
- Email, Slack and in-app
- Report export
- PDF, CSV and client-branded export
- Client workspaces with separate reporting
- Daily regulatory source monitoring
- Priority support
- Bulk document upload
Larger requirements
More websites, higher page limits, additional jurisdictions, single sign-on or a specific data processing arrangement.
- Custom website, scan and page allowances
- Single sign-on and user provisioning
- Bespoke rulesets and internal marketing standards
- Data processing agreement and security review support
How allowances work
- Prices are in pounds sterling and exclude VAT.
- A scan is one run against one website, or one uploaded document.
- Page limits apply per scan. Pages above the limit are queued for the next scan.
- Available rules depend on the selected jurisdiction and subscription.
- Plans can be changed or cancelled at any time and take effect from the next billing date.
Compare plans
What each plan includes.
Allowances reset at the start of each billing period. Unused scans do not roll over.
| Feature | Free£0 | Starter£29/month | Growth£79/month | Agency£199/month |
|---|---|---|---|---|
| Websites | 1 website | 1 website | 3 websites | 10 websites |
| Monthly scan allowance | 1 scan in total | 4 scans per month | 20 scans per month | 75 scans per month |
| Page limit per scan | Up to 12 pages per scan | Up to 25 pages per scan | Up to 75 pages per scan | Up to 150 pages per scan |
| PDF and IPID allowance | 1 PDF or IPID upload | 5 PDF or IPID uploads per month | 25 PDF or IPID uploads per month | 100 PDF or IPID uploads per month |
| Users included | 1 user | 2 users | 5 users | 15 users |
| Scan frequency | On demand | Manual or scheduled weekly | Manual, daily or weekly | Manual, daily or weekly |
| Notification channels | Email and in-app | Email and in-app | Email, Slack and in-app | Email, Slack and in-app |
| Report export | On-screen report | PDF and CSV export | PDF and CSV export | PDF, CSV and client-branded export |
| Also included |
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FAQ
Questions compliance teams ask first.
Does Observe IQ guarantee that my website is compliant?
No. Observe IQ identifies potential compliance risks in the content it scans and shows you the rule each finding relates to. It does not certify or guarantee compliance, and it cannot see everything a regulator might consider. Findings should be reviewed by an appropriately qualified person before you act on them.
Which frameworks does it check?
Selected requirements from FCA rules including ICOBS and the Consumer Duty, the Insurance Distribution Directive, the Insurance Product Information Document format, GDPR and UK GDPR, and Italian insurance and privacy requirements. You choose which rulesets to apply to each website or document, and the available rules depend on your selected jurisdiction and subscription.
What counts as one scan?
One scan is a single run against one website, or one uploaded document. Re-running a scan after making changes uses another scan from your monthly allowance.
How many pages are scanned?
Each plan has a page limit per scan: 12 pages on the free scan, 25 on Starter, 75 on Growth and 150 on Agency. You can tell Observe IQ which sections matter most, such as product pages, quote journeys and disclosure pages, and pages above the limit are queued for the next scan.
Can I cancel at any time?
Yes. Plans are monthly unless you choose annual billing, and you can cancel from your account settings at any time. Cancellation takes effect at the end of the current billing period and your reports stay available for export until then.
Something not covered? Contact the team.
Start with one free scan.
See the findings, the suggested wording and the sources before choosing a plan.
One free scan. No credit card required.
Observe IQ is a compliance-support tool. Results should be reviewed by an appropriately qualified person. Observe IQ does not provide legal advice or guarantee regulatory compliance.