This policy explains the cookies and similar technologies used on observeiq.com. You can change your choices at any time using the cookie preferences link in the footer.
How consent works here
Strictly necessary cookies are set when you visit the site because the site cannot function without them. Analytics and marketing cookies are only set after you agree to them. Until you make a choice, non-essential tags are held in a denied state and no analytics or advertising identifiers are written.
Your choice is stored in your browser and remembered for 12 months, or until you change it.
Categories we use
Strictly necessary
Used for security, load balancing, maintaining your session where you are signed in, and remembering your cookie choice. These cannot be switched off.
Analytics
Google Analytics 4, loaded through Google Tag Manager, to understand which pages are read, where visitors arrive from and which journeys lead to a free scan. Data is aggregated for reporting. IP addresses are handled according to Google's data processing terms.
Marketing
Used to measure the performance of campaigns and to limit how often the same advertisement is shown. These are only set with consent, and are not used to build profiles for third parties beyond campaign measurement.
Typical cookies and storage
| Name or pattern | Category | Purpose | Retention |
|---|---|---|---|
observeiq.consent.v1 |
Strictly necessary | Stores your cookie preferences | 12 months |
_ga, _ga_* |
Analytics | Distinguishes visitors and sessions for GA4 | Up to 24 months |
_gcl_* |
Marketing | Campaign attribution | Up to 90 days |
| Session cookies | Strictly necessary | Maintains a signed-in session in the application | Session |
Exact cookie names may change as providers update their tools. The categories and purposes above describe how each is used.
Changing or withdrawing consent
Use the cookie preferences link in the footer of any page to change your choices. You can also clear cookies in your browser settings, and most browsers let you block cookies entirely, though parts of the site may not work as expected.
More information
For how we handle personal data more generally, see our privacy policy. If you have questions about this policy, email privacy@observeiq.com.
Observe IQ is a compliance-support tool. Results should be reviewed by an appropriately qualified person. Observe IQ does not provide legal advice or guarantee regulatory compliance.